The Newfoundland Labrador Liquor Corporation is a responsible retailer of beverage alcohol and we take our responsibility seriously – it’s an integral part of providing a high level of customer service, education and customer experience. As part of NLC’s Corporate Social Responsibility mandate, our job is to promote the responsible use of beverage alcohol, to help reduce our impact on the environment and to give back to the communities we serve. We do this through a number of diverse regional programs and initiatives.

Responsible Consumption
Responsible use means moderate consumption, enforcing the legal age of drinking, and promoting zero tolerance for drinking and driving. Initiatives in NLC Corporate Liquor Stores, Liquor Express locations and in the community with our partners and stakeholders include monthly awareness campaigns of different responsible use topics, community outreach and education. Creating awareness of moderate consumption and responsible use is important to us and is an integral part of our business.

Environmental Initiatives
Everyone has an important role to play in a healthy environment. That's why Newfoundland Labrador Liquor Corporation is committed to further reducing our environmental footprint by building on existing programs and introducing new innovative environmentally friendly initiatives. From environmental friendly shopping bags to recycling, we're doing our part to reduce the impact.                 

Corporate Citizenship
Newfoundland Labrador Liquor Corporation and our employees believe in giving back to the communities we serve through participation in a variety of programs that benefit those communities. NLC corporate giving supports initiatives in the areas of Health, Education and Arts & Culture.  We look for innovative programs that reach all populations, with special focus on organizations and projects where our efforts can have a direct, self sustaining, long lasting impact on communities where we live and work around the province. We strive to make resources available to those in need and look for opportunities that enable people to become self sufficient.


It Starts with Drinking Responsibly