Career Opportunity

Regional Sales Manager
Permanent Position
Sales and Operations - Eastern Region
Competition No. C103516 RSM (E)

As a management team leader, this opportunity requires a dynamic individual who is responsible and accountable for the following:

  • Achieves overall revenue, revenue per litre and earnings targets for the region;
  • Delivers superior customer service through highly motivated staff; focused on value added selling, category product knowledge, strong operational procedures, and store level execution;
  • Challenges the status quo when required;
  • Maintains Corporate and Express Store call reports including key metrics; holds direct reports accountable and improves performance;
  • Ensures the region is in compliance with operational and administrative policies, processes and procedures that support key initiatives;
  • Motivates direct reports via the Performance Management Program (planning, mentoring, coaching and evaluation) to create an engaged performance oriented culture;
  • Ensures all risk mitigation controls are in place at the store level to support capital, inventory and cash management;
  • Ensures Store Managers in the region provide an effective health and safety environment for customers and staff in accordance with government legislation through formal inspections of premises and equipment. Takes action on identified issues, including repairs and maintenance concerns;
  • Assures, through regular store calls, that Liquor Express Stores are achieving sales targets and operating within the terms of contract. Identifies, prioritizes, recommends and establishes locations for new Liquor Express Store operations in the region.

The ideal candidate will possess the following:

  • Proven leadership abilities; successful in making those around them thrive;
  • Strong financial, analytical and problem solving skills that have delivered revenue and cost saving results;
  • Excellent written and verbal communication skills; collaboration and organizational abilities;
  • Graduation from a post-secondary institution with a Bachelor’s Degree in Commerce or Business Administration, or reasonable alternative;
  • Three (3) years of experience in a regional retail management position (i.e. Packaged goods industry);
  • Knowledge and experience in managing, planning, policy and process accountability, documentation and best practices in retail management;
  • Ability to travel extensively.

Salary:In accordance with management salary scales

Please send a resume by Friday, May 20th, 2016 to:
HR Consultant, Recruitment & Selection,
Newfoundland Labrador Liquor Corporation
90 Kenmount Road, P. O. Box 8750, Station A, St. John’s, NL A1B 3V1
Fax: (709) 724-1152, Email:

Please state Competition Number on resume. Proof of education/courses must be provided prior to employment with NLC. Please note that, while we appreciate the interest of all candidates, only those selected for an interview will be contacted.

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